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The only market to report a loss for B2B during the period was the UK, down 8% to €59 million. Playtech said the market was impacted by “certain customer-specific changes and increased Remote Gaming Duty”.
Europe, excluding the UK, grew 2%. Overall, regulated revenue for B2B accounted for 83% of overall revenue across the segment, marking 21% growth, compared to unregulated.
Speaking during the follow-up analyst call, Playtech CEO Mor Weizer said regulated revenue would continue to grow, although the company would “continue to support those markets that we believe over time will become regulated”.
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Rodano spent almost ten years spearheading policy at Playtech as the supplier’s chief policy officer. Then between January last year and August 2026, he led its global player-protection efforts as chief sustainable gambling officer.
During his tenure, Rodano was instrumental in deploying an AI-powered behavioural analytics platform, BetBuddy, which is designed to identify and intervene in potentially harmful gambling behaviours.
Before moving to the private sector, Rodano served as the director of remote gaming at Italy’s regulator, Agenzia Dogane e Monopoli, for almost a decade.
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Another influencer (fictitious name, João) shares live game-style videos on his stories, simulating high-paying gaming sessions. In them, he points out which operator or game “is paying the most”, while in another piece of content, he posts a screenshot of his exclusive Telegram group, where he shares “highest payout” times for betting on specific games.
In a third publication, he “teaches” the gambler to observe patterns in the game interface, such as an animation on the tiger’s face, a specific glow that appears or a sequence of supposed events that indicate that the big win is about to happen.
On the Instagram profiles of gambling operators, the content varies according to the brand’s strategies. It ranges from the use of humorous and entertaining videos to the generic use of AI in banners advertising promotions, available casino games and important sporting events with betting odds.
