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How to play Hex
The US addressable market is vastly larger and customer recruitment remains strong. Marantelli says Kalshi increased its number of clients fivefold during the World Cup, while White Swan predicts that NFL prediction markets could generate between $5 billion and $7 billion of liability in a single week.
But he acknowledges the possibility that faster customer losses could eventually test the sustainability of the model.
“They lose quicker, dry up quicker, recruitment or re-recruitment,” he says. “If the recruitment of players dries up, then what are you going to do? Definitely there can be components like that.”
How to play Hex
The latest 2025 contribution report indicated that $127 million was awarded, with $53.3 million specifically allocated to sport-related organisations.
Caroline Lamb informed a recent review that the current responsibility of annually processing over 500 ClubGRANTS applications within a short time frame imposed significant constraints.
Lamb described this task as “practically limiting the authority’s ability to most effectively monitor compliance” across the scheme.
About Hex
Lebo Seoheng, advocacy and communications manager at the South African Responsible Gaming Foundation, has been appointed as the ARGN’s president.
Seoheng said the network’s launch comes as Africa’s online gambling market continues to expand, marking stronger player protection and responsible gambling measures increasingly important.
One of the founding members of the ARGN is GamblePause Initiative Africa, founded by Ladipo Abiose Akolade.
