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‘Meeting these modern expectations through manual trading is no longer realistic at scale’
Player propositions were included in 65% of Bet Builders, up from 25% in 2022. Meanwhile, player shots on target became Kambi’s second-largest pre-match betting offer by turnover, while other popular selections included a player to score or assist.
“Customers seek personalised experiences, extensive player proposition bets and the ability to build highly customised wagers in real time,” Lamb says. “Meeting these modern expectations through manual trading is no longer realistic at scale.”
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Bet365 attributed the job cuts to a “highly competitive trading environment, plus increased regulatory and tax-related costs”.
A Bet365 spokesperson said the company was working to limit the number of job losses and support employees affected by the changes.
“We are committed to minimising the impact on our people and are exploring all avenues to reduce the number of redundancies,” the spokesperson said. “As a first step, we are planning a programme of voluntary redundancies.
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Lawn n’ Complete Disorder is less a departure than a continuation of a format Play’n GO has been building for some time. The studio has repeatedly paired a recognizable comic character with a feature-heavy engine, and Frank the gnome is the latest in that line.
The developer says Lawn n’ Disorder combines character-driven humor with dynamic mechanics, a formula previously used in titles such as Leprechaun’s Vault and Buildin’ Bucks. The studio positions the release within its “Fun Slots” category, which includes titles like Gemix and Tower Quest.
That lineage is the wider takeaway. Play’n GO is treating personality and humor as a repeatable content pillar, not a one-off gimmick, and Frank’s suburban garden feud reads as another entry in a deliberately recurring style.
