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Genius founder and CEO Mark Locke this week touted Genius’ position as a provider of official data, settlement and integrity services to both traditional betting and predictions platforms.
“Through Legend and our wider media platform we help operators acquire the customers all of them are competing for,” he added in a personal LinkedIn post.
“That is why I see prediction markets as a net benefit for Genius. I believe they create more businesses to supply, more ways to monetise the same sports activity and more competition for the customers we help operators win,” Locke said.
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She said the government would receive a report every six months on illegal gambling advertising across these platforms.
The KVA’s statement mirrors a broader European regulatory trend where authorities are increasingly scrutinising how major internet platforms facilitate traffic to unlicensed gambling services.
In Sweden, Spelinspektionen recently flagged affiliates and social media as key channels for black market advertising and how affiliate networks redirect search traffic towards unlicensed operators.
About Wild Tiger
Tim Miller, who resigned from the UK Gambling Commission earlier this year, has stepped down from the GREF board and has relinquished his role as treasurer.
Miller served on the forum for several years and was a key UK figure during a period when the Gambling Commission implemented extensive reforms to online gambling regulation and affordability checks. GREF expressed its gratitude for Miller’s contributions during his tenure.
Jean-Michel Costes has also left the board after concluding his role at France’s Autorité Nationale des Jeux (ANJ).