Fire 88

What is Fire 88?

“In this case, it’s a completely different situation. You have a group, not a single company in a single country, a group which has been a solid group for 10 years and delivering. There’s no turnaround to be made. It’s already very well managed. It’s number one in its markets.”

The combined company will be listed on stock exchanges in both Spain and Italy, which Cirsa and Lottomatica are already market leaders in.Italy accounted for 57% of a combined group pro format adjusted EBITDA in H1. Spain made up 23% of that figure, with Rest of World at 20%.

Once the deal is completed, 80% of its EBITDA is expected to come from those two markets.

What is Fire 88?

Both Richards and Ahlberg state this acquisition doesn’t reflect a turnaround story for 888Africa, with a management team led by industry veteran Christopher Coyne and a footprint in some of the continent’s fastest-growing markets.

“It has real market positions already, including a market-leading position in Mozambique and a growing presence in Angola and Tanzania, so we are buying established local relevance rather than starting from zero,” Richards continues.

“That combination of proven profitability, established market share and continuity of management materially reduces the execution risk you would normally associate with re-entering a consumer-facing business.”

About Fire 88

Once it becomes obvious, it will be too late to do anything about it. It doesn’t matter how great a company you have. If you are interested in preserving your company, there is only one thing you can do. Replace any extra fiat currency stuck on your balance sheet with real money, with gold, now, or you will sink together with all the inflated paper nothing units on your balance sheets.

I concede, CEOs know much more about business than I do. That’s why they are business leaders and I am not, nor will I ever be. So who the hell am I then? I will say confidently, I absolutely know my place in this world. It is as clear to me as the sun. I may not understand much about doing business, but I know what money is, and I know what money is not. I know what happens to unbacked paper currency when governments shut down the world and blast currency from monetary firehoses all over the world until we are all drowning in it. It dies.

Are you listening, Oh you gaming industry execs? If you’re a CEO reading this, or a CFO, and you’re struggling with shut down casinos and mounting debt, I’m talking to you. You have only a few months at most to protect your companies from a hyperinflationary nuclear bomb that is about to go off and destroy everything in its path. The fuse is being lit as I write this. I will now describe the fuse.