Sweet Sugar

About Sweet Sugar

Getting started with sports betting in Nigeria is straightforward, but a little preparation goes a long way. The first step is choosing a licensed platform that operates legally in the country and offers the sports you care about most.

Once you have picked a platform, create an account with a valid phone number and email address. Most Nigerian operators require you to verify your identity before you can withdraw winnings, so keep your details accurate from the start.

Depositing money is usually instant. Nigerian bettors can fund their accounts through bank transfer, card, USSD or popular mobile money options. Always deposit only what you can afford to lose.

About Sweet Sugar

As Macquarie analyst Chad Beynon points out, prediction markets generated $4.3 billion in taker volume during the first week of September without any help from the NFL, building on momentum from the 2026 World Cup. However, the NFL’s impact was immediate, with taker volume hitting a daily record during Week 1 of the campaign.

With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.

“We expect non-sports categories such as economics, politics, crypto, and entertainment to gain share over time,” says the analyst.

How to play Sweet Sugar

The combined company will be listed on stock exchanges in both Spain and Italy, which Cirsa and Lottomatica are already market leaders in.Italy accounted for 57% of a combined group pro format adjusted EBITDA in H1. Spain made up 23% of that figure, with Rest of World at 20%.

Once the deal is completed, 80% of its EBITDA is expected to come from those two markets.

According to the deal investor deck, the combined group expects online betting and gaming to be its largest vertical, as it accounted for 48% of the group’s combined pro forma adjusted EBITDA in H1.